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Creativity in Product Innovation

Be the first to write a review About this product. About this product Product Information This text describes a new technique for improving the creativity process in product design.

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Certain regularities in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as creativity templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the creativity templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Additional Product Features Dewey Edition. Preface; Acknowledgements; Introduction; 1. Codes of product revolution - a source for ideation; 2. Revisiting the view of creativity; 3. A review of popular creativity enhancement methods; 4.

Design Thinking Strategies for an Innovative Product Design Process

The attribute dependency template; 5. The forecasting matrix; 6. The replacement template; 7. The displacement template; 8. The component control template; 9. Templates in advertising; Further background to the template theory; Demarcating the creativity templates; The primacy of templates in success and failure of products.

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All of Shed's speeches can be tailored to suit the audience to deliver a truly compelling, uniquely memorable, fascinating, one-off performance. His inspirational and hugely informative performances are unlike anything else you or your company will have ever experienced, and audience feedback is always off the charts. If you crossed Dave Gorman with Carrot Top and threw in a pinch of Seth Godin, you would only be a fraction of the way there. Shed is a left-field, charismatic and inspirational speaker.

One of his many strengths is that all of his views on creativity are based on real life experience.

Design creativity in product innovation | SpringerLink

I would recommend him to anyone! The session Shed delivered was dazzlingly good — full of energy, insights, inspiration and positivity. If you want to take an alternative, off-the-wall look at how you can inject some creativity into your team or business: Shed's your man.

There are thousands of ideas practically staring you in the face; all you need is a bit of Shed inspiration to be the catalyst. I would say Shed is definitely a rock star among the business and innovation speakers! He exceeded all our expectations, being a star on and off the stage and I would strongly recommend him.

Shed captured his creative steps and delivers them with passionate, understandable and hilarious stories of his successes and failures.

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He's brilliant at challenging people to think differently and at kick-starting any creative innovation session! Shed Simove is a modern day creative genius, he lives and breathes ideas. Every day of his life, dozens of new ideas spring from his astonishingly active mind. His ideas can relate to pretty much anything - TV shows, executive toys, greeting cards, money-making schemes, extension of a product line - the list of applications for how he can twist any idea into innovative products is endless.

Learn Shed's secrets for success via his various books that are in turn funny, informative and outrageously clever. In his worldwide best-seller, "Professor" Simove reveals the true depth and complex secrets of a man's mind that have eluded science.

Creativity in Product Innovation

His successful books contain tips on how to achieve anything you desire, and chart the extraordinary real-life adventures of Britain's most inspirational 'Ideas Man'. Discover more.

Shed balances the subtle art of parody with creativity with witty word play to take on the most innovative technology company of our time. This clip demonstrates how a fantastic idea mixed with humour can become a profitable product when you push the limits of your thinking. Big companies struggle getting the formula for growth and succes in synch.

Organising people and then powerfully harnessing their best ideas to accelerate the journey can be repeated with the proper creative tools. Hear how Shed's techiques for 'failing forward' has made his best ideas become valued products. You must first be inspired inwards if you want to be inspiring outwards.


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